American Association of Professional Hypnotherapists

A member asked me the other day, "What the heck is 'Hypnotic Blogging?'"

Sure enough, a simple google search for 'hypnotic blogging' returns a slew of results. What is it, and what's going on?

I can certainly understand the confusion. It doesn't really have much to do with hypnotherapy or real hypnosis. It has ended up being a marketing buzzword for writing "catchy" and "effective" blog posts. Interpret that to mean: blog posts that sell stuff.

The idea is that if you use certain words, certain placements, certain colors, etc. in your web page, you'll get a better response from potential customers. They'll click more often. Or they'll spend more.

Really, haven't we heard this for years? Twenty years ago, it was the course in how to write newspaper ads that sold like magic and made millionaires overnight. We got junk mail with pages of "convincing text" on why we should buy these courses, and we watch infomercials telling us the same thing. "The seven magic 'buy' words," and the like.

Well, if you want to see what those mass-mailing peddling letters and informercials look like when they have been morphed to the World Wide Web on the Internet, just follow some of those links in the search link mentioned above, and you'll see what the modern-day quick-sell push advertising looks like these days.

Isn't there anything to do with hypnosis?
I suppose if you were the type that wanted to convince people that you could write super-effective ad copy because you are a hypnotherapist, then this new trendy buzzword might be a way for you to sell some of your 'hypnotic words' magic services. And while there may be certain words and phrases that bring more buyer response than others ("Free!" comes to mind), I wouldn't expect anyone with real hypnotherapy training to think that they can write ad copy and web copy that is Madison Avenues solution to the Internet. Or even Papa Joe's local shop's answer to selling more on the Internet.

What's up with all this blogging?
For those who don't know, blogs have been adapted as the new power marketing mechanism over the last four years or so. Blogs have found their way to revenues through drawing traffic, sales and direct revenue (pay-per-click ads) remarkably quickly.

While blogging may be a new force in the world of business, "Hypnotic Blogging" is just a buzz phrase to sell more how-to booklets.