The American Association of Professional Hypnotherapists is a worldwide organization that provides knowledge, tools and resources to professional hypnotherapists in order to support their success in small business and in the hypnotherapy industry.
Web site: Get Fit to Thrive in Any Economy
Most professional hypnotherapists are small business people, and small business skills are just as important to a successful hypnotherapy business as trance skills and people skills.
However, while we've trained in the trance skills at school with teachers, the classes probably didn't include many hours of business skills. Business skills are simultaneously simple ("just do it") and complex (do what, when and why, and how much?)
There is a fabulous web site now available that will help any small business person figure out the big-picture plan with powerful strength of direction and specificity. It's called "Good Little Biz", at http://goodlittlebiz.com.
There you will find videos of Marsha Shenk, the site's creator and owner, explaining how to work though seven worksheets of questions to answer for yourself.
These aren't easy questions. These are the hard questions. One worksheet might take you a month to complete. These are the questions that define your business, clarify your offer to the marketplace, select and manifest your client base, and once answered, provide you with a road map and deep confidence in your ability to execute a plan that is completely congruent with your strengths and that covers your weaknesses.
Access to the worksheets is free. There is no one watching you, but Marsha welcomes emails and questions if you run into tough spots. It is an amazing tool and amazing knowledge, almost unbelievable that it is free.
Answering all the questions may not be easy, but the rewards of having clarity and confidence around the design for your small business is priceless, and is truly needed for great success. Give it a try, work at your own pace, and see if you can find a lynch-pin or two that can transform your business struggles into insights and progress.
Full disclosure: I know Marsha personally, and I've experienced her excellent work with community groups and businesses. I've cross-checked her knowledge and applications of brain sciences, emotional intelligence and business developmental history, and she knows what she's talking about. It was also a pleasure for me to be on the web team that built GoodLittleBiz.com; it is a project I really believe in, and I'm glad to be a part of supporting small businesses in this time of economic transition. I don't receive any royalties, commissions or affiliate fees from the site, and this is not a paid endorsement. Marsha does advise me.