Marketing your Business

Any AAPH member can be set up with their own "Office Page" (is what we call them) on the AAPH web site, which can include:

• a picture of you (you can upload or email a digital photo to AAPH staff)
• your business address and contact information
• a section for specialties
• a section for education
• a section for "about" you - background, outlook, approach, other healing modalities used or incorporated, etc.
• a section for certifications and awards
• a section for fees and payment information
• a list of the articles you have posted at the AAPH web site (members can post articles anytime)
• a list of the blog posts you made on the AAPH web site (this is in conjunction with our professional blogging program, also free to members)

Your office page is accessed via a custom web address at aaph.org; usually your name. You can print this address on cards, flyers, presentation slides, web posts, etc. For an example office page of one of our lifetime members, Krys Call, see http://aaph.org/kryscall.

This video might be called, "Google maps for hypnotherapists". Learn about how 82% of people (according to a Google video on the Google Local Business Center, linked below) search for the business services they want, including hypnotherapy.

Not everyone knows it yet, but word is spreading quickly: the easiest, fastest and most comprehensive way to find the businesses and services you are seeking is online searching, not the yellow pages.

This video shows how amazing and sophisticated the searching has become in Google maps, as an example.

If you are planning your advertising for 2010, be sure you know about this before you commit to spending dollars on the dozens of yellow-pages books that are around now.

Video is 10:03 in length. See the video by clicking the 'Read More' link, below.

We are seeing disruptive the effects of the Internet and new technology on the traditional forms of media advertising: newspapers and radio are struggling to find their new niches, and even television viewing hours are down (along with advertising revenue).

Meanwhile, 2008 showed beyond a shadow of a doubt that the Internet is the new place for finding goods and services, as well as information about whatever it is that consumers want. Blogging proved to be the marketing darling of the year.

AAPH is committed to helping its professional members thrive in this new age of advertising, marketing and 21st century business. Listen to this five-minute podcast from AAPH President and technologist Katin Imes to learn more about how professional blogging can help you.

Click here to listen to AAPH EP-001: An Introduction to Professional Blogging.

The trick to professional blogging is to be personal and provide interest and value in each posting without being too personal.

This is about as main-stream as it gets!

This article:
Can Hypnosis Snuff Out a Smoker's Cigarette Habit?
June 23, 2008