Technology

Video: Why paper yellow pages are so 20th century

This video might be called, "Google maps for hypnotherapists". Learn about how 82% of people (according to a Google video on the Google Local Business Center, linked below) search for the business services they want, including hypnotherapy.

Not everyone knows it yet, but word is spreading quickly: the easiest, fastest and most comprehensive way to find the businesses and services you are seeking is online searching, not the yellow pages.

This video shows how amazing and sophisticated the searching has become in Google maps, as an example.

If you are planning your advertising for 2010, be sure you know about this before you commit to spending dollars on the dozens of yellow-pages books that are around now.

Video is 10:03 in length. See the video by clicking the 'Read More' link, below.

AAPH Podcast: An Introduction to Professional Blogging

We are seeing disruptive the effects of the Internet and new technology on the traditional forms of media advertising: newspapers and radio are struggling to find their new niches, and even television viewing hours are down (along with advertising revenue).

Meanwhile, 2008 showed beyond a shadow of a doubt that the Internet is the new place for finding goods and services, as well as information about whatever it is that consumers want. Blogging proved to be the marketing darling of the year.

AAPH is committed to helping its professional members thrive in this new age of advertising, marketing and 21st century business. Listen to this five-minute podcast from AAPH President and technologist Katin Imes to learn more about how professional blogging can help you.

Click here to listen to AAPH EP-001: An Introduction to Professional Blogging.

AAPH Adds Virtual Conference Facilities in "Second Life"

PRESS RELEASE

Portland, OR - October 25, 2007 - This week, AAPH opened a virtual conference center in the new, 3D Virtual Environment known as Second Life. Presently boasting over ten million members and an active economy of over $1 million US dollars spent in-world every day, the virtual world created by San Francisco based Linden Labs can be used for virtual meetings, online classes, exploration, entertainment and events such as live music concerts, art gallery shows, and gaming. Education is one of the main areas of development and interest for the technology.

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